Starting a business is not primarily about making money.
It’s about creating value. That’s what the goal should be for every person trying to start a business.
If you’re just trying to make money, you’re only thinking about yourself. You are focusing on “getting yours.” But that’s the short view. You are only thinking about today, right now.
And, with that mindset, it’s hard to create value because you’re too busy thinking about you. You have to think about others to make something that they would want.
When you start a business, think about what you can do to contribute to the world or a group of people, solve a problem, make their lives easier, better. That’s creating value.
And if you do that well, the money will follow.