Quitting can be the best thing you can do

We built a product and spent real money on it, but we couldn’t keep it going without killing our primary business.

So we quit.

It sucked; it hurt; it killed a part of me. But it was the right thing to do.

Maybe you have a business or are starting things, and you also hate the idea of quitting. I don’t think anyone who is driven likes the idea of quitting. But the truth is is that sometimes it’s the thing you need to do even if you don’t want to, even if it kills off a part of you.

Sometimes not quitting is about ego. You’re not thinking about doing what is best. You just don’t want to look like a quitter or a failure.

I can attest to that. I hate quitting because I don’t want people to think I’m a quitter. That’s probably where most of my inner pain came from.

But who cares? Why should it be so important to me whether people think I’m a quitter or not? I had to get over it.

And quitting doesn’t mean you’ve died, even if a small part of you has. And the truth is that small piece is probably your ego which probably needs to die.

Even if that’s not true quitting can free you. It’s dropping a responsibility. And that can give you the space to do something new, different, better.

You can learn from the project you quit and take those learnings to build something that works, succeeds, wins.

I did learn a lot from my experience. I also learned from the process of quitting. Learning is key.

Learning is survival.

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